Do you consider yourself to be an environmentalist? Now more than ever, we can see the harmful effects that our lifestyle is causing to both the planet and to the ocean. Fast food, fast fashion, food waste, water pollution, the list goes on. The stats are scary and we all need to take some time to find out what’s really going on and how we can help.
This week I learnt more about the partnership between adidas and Parley. Together, they are working to transform marine plastic pollution into high performance activewear.
Say what? I had no idea that you could transform a plastic bottle into a woven shoe but it’s happening, each pair contains eleven plastic bottles. I’m excited to see what else they can do and what this means for the future conservation of our oceans.
A breath of fresh A.I.R …
The Parley A.I.R strategy is Avoid. Intercept. Redesign.
Avoid – No plastic bags. No micro beads. No more virgin plastic in their supply chain.
Intercept – Recovering marine debris and stopping plastic before it gets to the ocean.
Redesign – Reinventing the plastic economy. New methods. New materials. New future.
The reality is that our oceans are dying. We have all created this mess, there are solutions but we all have a role to play. It’s amazing to see adidas and Parley taking such huge steps, this is just the beginning. Go team adidas!
As well as these gorgeous trainers, the adidas Parley collection also includes T-shirts, swimwear and even football kits. Click here to see the full range – shop/Parley
Find out more about adidas Parley at adidas.com/Parley